2023
A field-research companion for capturing notes, photos, and tags offline.
Context
Fieldnote began with a narrow brief: let the product stay visible and make every state feel deliberate. Fieldnote is built for one-handed capture with sync that stays out of the way. We mapped the full journey, from first impression through repeat use, and removed anything that competed with the story the team wanted to tell.
Problem
Leadership needed a narrative they could share without a live walkthrough. Stakeholders were juggling research, brand, and engineering constraints, so we prototyped in code rather than slides.
Approach
List and map modes share the same token roles so switching layouts never resets mental model.
Motion & media
Looping video carries emotional tone; stills carry detail. Playback stays muted and poster-first, the same behavior as the homepage stage and the discover rail below.
Outcomes
The shipped system favors clarity over spectacle: fewer surfaces, tighter tokens, and motion that explains state instead of decorating it.
Close
The final system feels quiet until you need it, then it's obvious. The structure here mirrors how we'd present a real engagement without burying the work in prose.