2023
An editorial CMS skin where imagery leads and chrome stays quiet.
Context
Lumen Press began with a narrow brief: let the product stay visible and make every state feel deliberate. Lumen Press reframes a legacy CMS around large media stages and sparse controls. We mapped the full journey, from first impression through repeat use, and removed anything that competed with the story the team wanted to tell.
Problem
Leadership needed a narrative they could share without a live walkthrough. Stakeholders were juggling research, brand, and engineering constraints, so we prototyped in code rather than slides.
Approach
Publish actions sit in full-radius pills so they read as chrome, not content.
Motion & media
Looping video carries emotional tone; stills carry detail. Playback stays muted and poster-first, the same behavior as the homepage stage and the discover rail below.
Outcomes
The shipped system favors clarity over spectacle: fewer surfaces, tighter tokens, and motion that explains state instead of decorating it.
Close
The final system feels quiet until you need it, then it's obvious. The structure here mirrors how we'd present a real engagement without burying the work in prose.
